Who it’s for · Photographers, events and creatives

An AI business advisor for photographers, event and creative businesses

Contracts and usage rights, pricing, deposits, bookings and referrals, with a plan for photographers, designers, event planners and other creatives.

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Then from $19 a month
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Questions founders like you ask Wren

Wren answers with your business, where you’re based and your numbers in mind, and ends each answer with a next step you can add to your plan.

“What should go in my client contract?”
“How should I price my work?”
“How do I get more bookings?”

Your first 12 weeks

A typical starting plan. Yours is built from your answers in setup, so the steps, order and providers change with your stage, location, time and budget.

Week 1
Prove people will pay Strategy
Build a small portfolio around the one kind of work you want more of.
Week 1
Write a one-page plan Strategy
Fill in a Lean Canvas: customer, problem, offer, channels, revenue, costs and your unfair advantage.
Week 1
Check your name and protect your brand Legal & setup
Search the trademark register and company register for conflicts before you print anything.
Week 1
Choose a structure and register the business Legal & setup
Choose between sole proprietorship (simplest) and a limited company (protects personal assets and is what investors expect).
Week 2
Register for taxes Legal & setup
Register with your tax authority for a business tax ID.
Week 2
Open a business bank account Money
Keep every business payment out of your personal account from day one.
Week 2
Create your brand basics Brand & web
Pick a logo, two colours and two fonts, and write them on one page so everything stays consistent.
Week 3
Set up bookkeeping Money
Connect your bank feed to accounting software so transactions sync automatically.
Week 3
Get contracts and policies in place Legal & setup
Use a contract for every booking: deliverables, deposit, timeline, cancellation and usage rights.
Week 3
Get the right insurance Legal & setup
Get professional indemnity and public liability; event venues often ask for certificates.
Week 3
Choose where you’ll work Space
Working from home is fine early on. Use a virtual office for a professional registered address and mail handling.
Week 3
Launch your website Brand & web
One page is enough: who you help, results, case studies and a booking link.
Week 3
Protect your privacy and safety Legal & setup
Use a business address instead of your home address on your website, invoices and listings: a virtual office, mailbox service or coworking address.
Week 4
Set up how you get paid Money
Invoice with clear due dates (14 days) and accept cards and bank transfer.
Week 4
Set up booking and client management Operations
Use one tool for enquiries, contracts, invoices and scheduling, so every booking follows the same steps.
Week 4
Claim startup credits and perks Money
Before paying for email, accounting, website, booking or marketing tools, check a deals marketplace for a discount or free months.
Week 5
Pick 3 numbers to track every week Strategy
Track pipeline value, utilisation (billable ÷ available hours) and effective hourly rate.
Week 5
Pick two social channels and a posting rhythm Socials
LinkedIn is your main channel. Post 3 times a week about problems you solve, with real examples.
Week 6
Plan your launch Getting customers
Announce on LinkedIn with a clear offer and invite people to a free 20-minute call.
Week 6
Find a mentor and a peer group Programs
Book a free session with a business mentor or advice centre near you.
Week 7
Land your first 10 customers Getting customers
Tell your network what you do now, with 3 examples of your best work.
Week 8
Track every lead in a simple CRM Getting customers
Log every conversation with a next step and a date.
Week 8
Start an email list Getting customers
Collect emails from your website, checkout and events.
Week 10
Work out what it costs to win a customer Getting customers
Divide what you spent on marketing, events and proposals (including your time) by new clients won.
Week 10
Review your pricing Strategy
Price by package, not by hour, and show 2–3 options.
Week 11
Collect reviews and testimonials Getting customers
Ask happy customers within 48 hours of a great moment, with a direct link.
Week 12
Measure your sales pipeline Getting customers
Track proposals sent, your win rate and the average value of a project.
Week 12
Set up customer support Hiring & team
Use a shared inbox or chat widget and reply within one business day.

Numbers to watch

Track pipeline value, utilisation (billable ÷ available hours) and effective hourly rate.
Divide what you spent on marketing, events and proposals (including your time) by new clients won.
Track the share of clients who come back for a second project or move to a retainer.
Customer value over time: average monthly spend × gross margin × average number of months a customer stays.

Log your main number (bookings) in each weekly check-in, and Wren tells you what it means and what to do next.

Providers Wren may suggest

For each step, Wren picks the three best fits for your business and location from a directory of 300+ providers. Some that often come up, depending on where you’re based:

FreshBooksAccounting & bookkeeping
DubsadoBooking & client management
PixiesetWebsites & domains
HoneyBookBooking & client management
CalendlyBooking & client management
ContraFreelancers & agencies
HunterMarketing & sales tools
CloseMarketing & sales tools
Acuity SchedulingBooking & client management
International Coaching FederationAccelerators, incubators & mentoring
SCOREAccelerators, incubators & mentoring
MicroMentorAccelerators, incubators & mentoring

Listings aren’t endorsements. Providers can’t pay to be recommended.

Questions

What should a creative business contract include?

Deliverables, deposit, timeline, cancellation terms and usage rights: who owns the work and how the client can use it. Wren helps you list what to include and suggests when to have a lawyer review it.

How do I get more bookings?

Show your best recent work, partner with related suppliers such as venues and planners, and ask every happy client for a review and referral. Wren tracks where your bookings come from.

How does the free trial work?

Answer the setup questions, choose Starter or Pro and add your card. Nothing is charged for 14 days. We email you 3 days before your trial ends, and you can cancel any time before then in one click so you’re never charged.

Other businesses Wren helps

Every plan is built for the kind of business you run.

Start your plan this week

Start your 14-day free trial

Then from $19 a month
Cancel before it ends and pay nothing
Sign up with Google or email