Who it’s for · Software founders

An AI business advisor for software founders

From testing your idea to your first paying customers and first hires, Wren helps you decide what to build, how to price it and what to do next, week by week.

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Then from $19 a month
Cancel before it ends and pay nothing
Sign up with Google or email

Questions founders like you ask Wren

Wren answers with your business, where you’re based and your numbers in mind, and ends each answer with a next step you can add to your plan.

“How do I know people will pay before I build?”
“Should I offer monthly or yearly plans, and what should I charge?”
“How many sign-ups should become paying customers?”

Your first 12 weeks

A typical starting plan. Yours is built from your answers in setup, so the steps, order and providers change with your stage, location, time and budget.

Week 1
Prove people will pay Strategy
Interview 10–15 people in your target role. Ask about the last time the problem happened, not whether they would buy.
Week 1
Write a one-page plan Strategy
Fill in a Lean Canvas: customer, problem, offer, channels, revenue, costs and your unfair advantage.
Week 1
Check your name and protect your brand Legal & setup
Search the trademark register and company register for conflicts before you print anything.
Week 1
Choose a structure and register the business Legal & setup
Choose between sole proprietorship (simplest) and a limited company (protects personal assets and is what investors expect).
Week 2
Register for taxes Legal & setup
Register with your tax authority for a business tax ID.
Week 2
Open a business bank account Money
Online banks work well for software businesses: free accounts, virtual cards for each subscription, cheap international transfers.
Week 2
Create your brand basics Brand & web
Pick a logo, two colours and two fonts, and write them on one page so everything stays consistent.
Week 3
Set up bookkeeping Money
Connect your bank feed to accounting software so transactions sync automatically.
Week 3
Get contracts and policies in place Legal & setup
Publish Terms of Service and a Privacy Policy before collecting any user data.
Week 3
Get the right insurance Legal & setup
Get professional liability (tech E&O) and cyber cover; enterprise customers will ask for certificates.
Week 3
Choose where you’ll work Space
Working from home is fine early on. Use a virtual office for a professional registered address and mail handling.
Week 3
Launch your website Brand & web
Launch a landing page with one clear call to action: join the waitlist, book a demo or start a trial.
Week 3
Protect your privacy and safety Legal & setup
Use a business address instead of your home address on your website, invoices and listings: a virtual office, mailbox service or coworking address.
Week 4
Set up how you get paid Money
Use Stripe Billing for subscriptions, or a merchant of record like Paddle or Lemon Squeezy so global sales tax and VAT are handled for you.
Week 4
Claim startup credits and perks Money
Apply for cloud credits from AWS, Google and Microsoft startup programmes.
Week 5
Pick 3 numbers to track every week Strategy
Track monthly subscription income, new sign-ups, and the share of sign-ups who reach the first moment of real value.
Week 5
Pick two social channels and a posting rhythm Socials
Focus on LinkedIn and X, or a niche community like Reddit or Indie Hackers where your buyers already are.
Week 6
Check new users get value fast Getting customers
Name the moment a new user first gets real value (for example, their first report sent) and measure the share of sign-ups who reach it in their first week.
Week 6
Plan your launch Getting customers
Launch on Product Hunt, Show HN and 3 relevant communities in the same week.
Week 6
Find a mentor and a peer group Programs
Book a free session with a business mentor or advice centre near you.
Week 7
Land your first 10 customers Getting customers
Do founder-led outbound: list 100 ideal customers and send 10 personal emails or DMs a day.
Week 8
Track every lead in a simple CRM Getting customers
Log every conversation with a next step and a date.
Week 8
Start an email list Getting customers
Collect emails from your website, checkout and events.
Week 10
Work out what it costs to win a customer Getting customers
Cost to win a customer: last month’s sales and marketing spend (including tools and salaries) ÷ new paying customers.
Week 10
Review your pricing Strategy
Look at who converted and who hesitated in your first cohort.
Week 11
Collect reviews and testimonials Getting customers
Get listed on G2 and Capterra, and ask your happiest users for reviews.
Week 12
Measure your sales pipeline Getting customers
Count leads at each stage: interested, qualified (fits your customer and has a real need), trial or proposal, and won.
Week 12
Set up customer support Hiring & team
Use a shared inbox or chat widget and reply within one business day.

Numbers to watch

Track monthly subscription income, new sign-ups, and the share of sign-ups who reach the first moment of real value.
Multiply monthly subscription income by 12 for your yearly run rate, the number investors and buyers ask for.
Add cancellations once you have 20 or more customers.
Cost to win a customer: last month’s sales and marketing spend (including tools and salaries) ÷ new paying customers.
Each month, split the change in subscription income into new customers, upgrades, downgrades and cancellations. Together they give your net growth.
Customer value over time: average monthly revenue per account × gross margin ÷ the share of customers who cancel each month.

Log your main number (monthly subscription income) in each weekly check-in, and Wren tells you what it means and what to do next.

Providers Wren may suggest

For each step, Wren picks the three best fits for your business and location from a directory of 300+ providers. Some that often come up, depending on where you’re based:

SCOREAccelerators, incubators & mentoring
MicroMentorAccelerators, incubators & mentoring
America’s SBDCAccelerators, incubators & mentoring
NamecheapWebsites & domains
ClerkyCompany formation
Stripe AtlasCompany formation
FirstbaseCompany formation
MercuryBusiness banking
RelayBusiness banking
NovoBusiness banking
CanvaBranding & design
LookaBranding & design

Listings aren’t endorsements. Providers can’t pay to be recommended.

Questions

Can Wren help me price a software product?

Yes. Wren looks at who your customers are and what they pay for alternatives, suggests a starting price with monthly and yearly plans, and gives you short scripts for raising prices later.

Does it help with fundraising?

If you plan to raise money, your plan adds steps to get investor-ready, and Wren helps you check the numbers investors ask about, in plain words. If you’re self-funding, it focuses on revenue, loans and grants instead.

How does the free trial work?

Answer the setup questions, choose Starter or Pro and add your card. Nothing is charged for 14 days. We email you 3 days before your trial ends, and you can cancel any time before then in one click so you’re never charged.

Other businesses Wren helps

Every plan is built for the kind of business you run.

Start your plan this week

Start your 14-day free trial

Then from $19 a month
Cancel before it ends and pay nothing
Sign up with Google or email