Who it’s for · Fitness, yoga and dance studios

An AI business advisor for fitness, yoga and dance studios

From instructor insurance and waivers to intro offers and memberships, Wren helps you fill classes and keep members coming back.

Start your 14-day free trial

Then from $19 a month
Cancel before it ends and pay nothing
Sign up with Google or email

Questions founders like you ask Wren

Wren answers with your business, where you’re based and your numbers in mind, and ends each answer with a next step you can add to your plan.

“Should I sell class packs or memberships?”
“How do I turn an intro offer into members?”
“What insurance do instructors need?”

Your first 12 weeks

A typical starting plan. Yours is built from your answers in setup, so the steps, order and providers change with your stage, location, time and budget.

Week 1
Prove people will pay Strategy
Run a few pop-up classes in a rented hall or park to test demand, times and price.
Week 1
Write a one-page plan Strategy
Fill in a Lean Canvas: customer, problem, offer, channels, revenue, costs and your unfair advantage.
Week 1
Check your name and protect your brand Legal & setup
Search the trademark register and company register for conflicts before you print anything.
Week 1
Choose a structure and register the business Legal & setup
Choose between sole proprietorship (simplest) and a limited company (protects personal assets and is what investors expect).
Week 2
Register for taxes Legal & setup
Register with your tax authority for a business tax ID.
Week 2
Open a business bank account Money
Keep every business payment out of your personal account from day one.
Week 2
Licences, permits and checks Legal & setup
Make sure every instructor holds a recognised qualification for what they teach and their own insurance.
Week 2
Create your brand basics Brand & web
Pick a logo, two colours and two fonts, and write them on one page so everything stays consistent.
Week 3
Set up bookkeeping Money
Connect your bank feed to accounting software so transactions sync automatically.
Week 3
Get contracts and policies in place Legal & setup
Write a booking policy: deposits, cancellations, late arrivals and no-shows.
Week 3
Get the right insurance Legal & setup
Get fitness instructor or studio insurance with public and professional liability.
Week 3
Choose where you’ll work Space
Working from home is fine early on. Use a virtual office for a professional registered address and mail handling.
Week 3
Launch your website Brand & web
List services, prices or starting prices, your service area, reviews and a booking button.
Week 3
Protect your privacy and safety Legal & setup
Use a business address instead of your home address on your website, invoices and listings: a virtual office, mailbox service or coworking address.
Week 4
Set up how you get paid Money
Take card and contactless payments in person, and deposits online at booking.
Week 4
Set up booking and client management Operations
Use studio software for class booking, memberships and waitlists, and connect it to class marketplaces if you use them.
Week 4
Claim startup credits and perks Money
Before paying for email, accounting, website, booking or marketing tools, check a deals marketplace for a discount or free months.
Week 5
Pick 3 numbers to track every week Strategy
Track jobs booked, average job value and repeat or referral rate.
Week 5
Get found locally Getting customers
Claim and complete your Google Business Profile: categories, hours, photos, menu or services and a booking link.
Week 5
Pick two social channels and a posting rhythm Socials
Use Facebook, Nextdoor and Instagram before-and-after posts.
Week 6
Plan your launch Getting customers
Make an introductory offer to your first 20 customers in exchange for a review.
Week 6
Find a mentor and a peer group Programs
Book a free session with a business mentor or advice centre near you.
Week 7
Land your first 10 customers Getting customers
Offer an intro deal (for example 3 classes for a set price) that leads into a membership.
Week 8
Start an email list Getting customers
Collect emails from your website, checkout and events.
Week 10
Work out what it costs to win a customer Getting customers
Add up last month’s marketing and sales spend (ads, tools, freelancers, events, and a fair value for your own time) and divide by new customers won.
Week 10
Launch a loyalty programme Getting customers
Start simple: buy 9, get the 10th free.
Week 10
Review your pricing Strategy
Push memberships and class packs over single drop-ins.
Week 11
Collect reviews and testimonials Getting customers
Ask happy customers within 48 hours of a great moment, with a direct link.

Licences and rules

Instructors usually need a recognised qualification and their own insurance, and some classes (for example pre- and post-natal or rehab) need specialist training.

Wren flags when a step needs a licence, registration or a qualified professional, and says who to check with where you’re based. It gives general guidance, not legal advice.

Numbers to watch

Track jobs booked, average job value and repeat or referral rate.
Add up last month’s marketing and sales spend (ads, tools, freelancers, events, and a fair value for your own time) and divide by new customers won.
Track the share of customers who rebook, and offer a regular plan (maintenance, membership or package).
Customer value over time: average monthly spend × gross margin × average number of months a customer stays.

Log your main number (class bookings) in each weekly check-in, and Wren tells you what it means and what to do next.

Providers Wren may suggest

For each step, Wren picks the three best fits for your business and location from a directory of 300+ providers. Some that often come up, depending on where you’re based:

GlofoxBooking & client management
MomenceBooking & client management
FreshaBooking & client management
ClassPassLocal listings & reviews
TreatwellLocal listings & reviews
SCOREAccelerators, incubators & mentoring
MicroMentorAccelerators, incubators & mentoring
America’s SBDCAccelerators, incubators & mentoring
NamecheapWebsites & domains
ZenBusinessCompany formation
LegalZoomCompany formation
Northwest Registered AgentCompany formation

Listings aren’t endorsements. Providers can’t pay to be recommended.

Questions

Should a studio sell class packs or memberships?

Memberships give steadier income; packs suit people who come less often. Many studios offer an intro deal that leads into a membership. Wren helps you price both and tracks how many intro customers become members.

What insurance does a fitness studio need?

Usually public liability for the studio, plus instructors with their own insurance and recognised qualifications. Some classes, such as pre- and post-natal or rehab, need extra training. Wren lists what to check where you’re based.

How does the free trial work?

Answer the setup questions, choose Starter or Pro and add your card. Nothing is charged for 14 days. We email you 3 days before your trial ends, and you can cancel any time before then in one click so you’re never charged.

Other businesses Wren helps

Every plan is built for the kind of business you run.

Start your plan this week

Start your 14-day free trial

Then from $19 a month
Cancel before it ends and pay nothing
Sign up with Google or email