Who it’s for · Trades and home services

An AI business advisor for trades and home services

Licences and registrations, insurance, quoting, booking and getting paid, with a plan for electricians, plumbers, builders, cleaners and other trades.

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Questions founders like you ask Wren

Wren answers with your business, where you’re based and your numbers in mind, and ends each answer with a next step you can add to your plan.

“Which licences do I need for the work I do?”
“How do I quote and win more jobs?”
“How do I get paid on time?”

Your first 12 weeks

A typical starting plan. Yours is built from your answers in setup, so the steps, order and providers change with your stage, location, time and budget.

Week 1
Prove people will pay Strategy
Check what local competitors charge for your 5 most common jobs.
Week 1
Write a one-page plan Strategy
Fill in a Lean Canvas: customer, problem, offer, channels, revenue, costs and your unfair advantage.
Week 1
Check your name and protect your brand Legal & setup
Search the trademark register and company register for conflicts before you print anything.
Week 1
Choose a structure and register the business Legal & setup
Choose between sole proprietorship (simplest) and a limited company (protects personal assets and is what investors expect).
Week 2
Register for taxes Legal & setup
Register with your tax authority for a business tax ID.
Week 2
Open a business bank account Money
Keep every business payment out of your personal account from day one.
Week 2
Licences, permits and checks Legal & setup
Check which licences and certifications your work needs where you operate: electrical, gas, plumbing and building work are often restricted to licensed or registered people.
Week 2
Create your brand basics Brand & web
Pick a logo, two colours and two fonts, and write them on one page so everything stays consistent.
Week 3
Set up bookkeeping Money
Connect your bank feed to accounting software so transactions sync automatically.
Week 3
Get contracts and policies in place Legal & setup
Use written quotes that list the scope, materials, price, payment stages and how changes are priced.
Week 3
Get the right insurance Legal & setup
Get public liability insurance; many clients and contractors ask for proof before you start.
Week 3
Choose where you’ll work Space
Working from home is fine early on. Use a virtual office for a professional registered address and mail handling.
Week 3
Launch your website Brand & web
List services, prices or starting prices, your service area, reviews and a booking button.
Week 3
Protect your privacy and safety Legal & setup
Use a business address instead of your home address on your website, invoices and listings: a virtual office, mailbox service or coworking address.
Week 4
Set up how you get paid Money
Invoice from your phone at the end of each job, with card and bank-transfer options.
Week 4
Set up booking and client management Operations
Use job-management software for quotes, scheduling, invoices and job photos.
Week 4
Claim startup credits and perks Money
Before paying for email, accounting, website, booking or marketing tools, check a deals marketplace for a discount or free months.
Week 5
Pick 3 numbers to track every week Strategy
Track jobs booked, average job value and repeat or referral rate.
Week 5
Get found locally Getting customers
Claim and complete your Google Business Profile: categories, hours, photos, menu or services and a booking link.
Week 5
Pick two social channels and a posting rhythm Socials
Use Facebook, Nextdoor and Instagram before-and-after posts.
Week 6
Plan your launch Getting customers
Make an introductory offer to your first 20 customers in exchange for a review.
Week 6
Find a mentor and a peer group Programs
Book a free session with a business mentor or advice centre near you.
Week 7
Land your first 10 customers Getting customers
Tell your network and local neighbourhood groups exactly which jobs you take and where.
Week 8
Track every lead in a simple CRM Getting customers
Log every conversation with a next step and a date.
Week 8
Start an email list Getting customers
Collect emails from your website, checkout and events.
Week 10
Work out what it costs to win a customer Getting customers
Add up last month’s marketing and sales spend (ads, tools, freelancers, events, and a fair value for your own time) and divide by new customers won.
Week 10
Review your pricing Strategy
Work out your day rate: (target income + yearly costs) ÷ billable days.
Week 11
Collect reviews and testimonials Getting customers
Ask happy customers within 48 hours of a great moment, with a direct link.
Week 12
Measure your sales pipeline Getting customers
Track quotes sent, the share you win, and your average job value.

Licences and rules

Electrical, gas, plumbing and structural or building work is often restricted to licensed or registered people and may need permits or sign-off.

Wren flags when a step needs a licence, registration or a qualified professional, and says who to check with where you’re based. It gives general guidance, not legal advice.

Numbers to watch

Track jobs booked, average job value and repeat or referral rate.
Add up last month’s marketing and sales spend (ads, tools, freelancers, events, and a fair value for your own time) and divide by new customers won.
Track the share of customers who rebook, and offer a regular plan (maintenance, membership or package).
Customer value over time: average monthly spend × gross margin × average number of months a customer stays.

Log your main number (jobs booked) in each weekly check-in, and Wren tells you what it means and what to do next.

Providers Wren may suggest

For each step, Wren picks the three best fits for your business and location from a directory of 300+ providers. Some that often come up, depending on where you’re based:

JobberBooking & client management
Housecall ProBooking & client management
ServiceM8Booking & client management
ThumbtackLocal listings & reviews
AngiLocal listings & reviews
Gas Safe RegisterLicences, permits & checks
TradifyBooking & client management
CheckatradeLocal listings & reviews
MyBuilderLocal listings & reviews
SCOREAccelerators, incubators & mentoring
MicroMentorAccelerators, incubators & mentoring
America’s SBDCAccelerators, incubators & mentoring

Listings aren’t endorsements. Providers can’t pay to be recommended.

Questions

Which licences does a trade business need?

Electrical, gas, plumbing and structural or building work is often restricted to licensed or registered people and may need permits or sign-off. Wren flags what usually applies where you work and who to check with. It never suggests a way around a licence.

How do I win more of the jobs I quote for?

Reply to enquiries within a day, follow up every quote after 3 days, and track the share you win. Wren checks your quotes and win rate in your weekly check-in.

How does the free trial work?

Answer the setup questions, choose Starter or Pro and add your card. Nothing is charged for 14 days. We email you 3 days before your trial ends, and you can cancel any time before then in one click so you’re never charged.

Other businesses Wren helps

Every plan is built for the kind of business you run.

Start your plan this week

Start your 14-day free trial

Then from $19 a month
Cancel before it ends and pay nothing
Sign up with Google or email